Executive Education in Marketing

Where the next generation learns to lead with AI

NovaMark is executive education built for young marketing professionals in Zurich. Practical. Intensive. Focused on the AI skills that actually move careers forward.

38%
of Swiss executives see AI as a threat, not an opportunity
4.5/6
average AI literacy among Swiss marketing leaders
1/3
of executives feel overwhelmed by AI in their work
The Problem

Everyone talks about AI in marketing. Almost nobody uses it well.

Swiss companies know AI matters. But their teams are stuck between surface-level tool demos and year-long academic certificates. There's nothing in between.

◇

Academic programs are slow

A 5-month CAS at CHF 9,700-14,800 is a massive commitment. By the time you finish, the tools have changed twice.

◆

Young professionals are ignored

Most programs target executives with 10+ years. The 25-35 cohort, the ones who will actually implement AI, is underserved.

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Theory without practice

Strategic AI frameworks sound great in a slide deck. They fall apart Monday morning when you need to brief a campaign.

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No ongoing community

You attend a conference, collect a certificate, and go home. No peer network. No continued learning. No accountability.

The Flagship

AI in Marketing for Executives

Our signature program turns marketing professionals into AI-fluent leaders. Not through theory. Through hands-on work with the tools reshaping the industry.

01

Agentic AI for campaigns

Learn to deploy AI agents that handle research, content creation, and optimization at a level manual work can't match.

02

Generative AI in practice

From prompt engineering to brand-safe content pipelines. Not what AI can do in theory, but what it can do for your brand this quarter.

03

Ethics, law, and Swiss compliance

Data protection, copyright, transparency requirements. The guardrails that keep your AI marketing legal and trustworthy.

04

Frameworks that transfer

Walk out with a personal AI marketing playbook for your organization. Not slides. An operating model.

Flagship Program

AI in Marketing

Intensive executive education for young marketing professionals ready to lead with AI. Built for the Zurich market, connected to a global network of practitioners.

Zurich, CH Young Professionals Intensive Format Hands-on Labs
Why Here

Zurich is where it converges

Switzerland's marketing talent is concentrated here. So are the companies investing in AI transformation. NovaMark sits at the intersection.

Marketing hub of DACH

Global brands, agencies, and tech companies all have their German-speaking marketing HQs within reach of Zurich.

AI research density

ETH, UZH, ZHAW, and a growing AI startup scene. The talent and research are already here.

Network effects

Small market, high concentration. Your NovaMark cohort becomes your professional network for the next decade.

The future of marketing is being written in AI. Make sure you're holding the pen.

NovaMark is building the education platform that turns young marketing professionals into the AI-native leaders Switzerland needs.